The Top Five Reasons Polling Failed to Predict the 2016 Presidential Election

How was the polling wrong? Nearly every large political pollster got the outcome of the 2016 Presidential Election between Hillary Clinton and Donald Trump wrong. And, there are many people…

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Eat that Frog to Grow your Business

My goal this afternoon was to write an article about five frogs based on the book Eat that Frog! The book by Brian Tracy My long-term business coach, Alicia Marie…

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The Big Easy: Customer Effort

I recently attended a conference in New Orleans on software applications that help measure the customer experience focusing on Net Promoter Score (NPS).New Orleans has an abundance of great food…

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10 Leadership Lessons Learned in my Neighborhood

Leadership Lessons can come from unlikely places. My neighborhood was the unlikely place I learned 10 valuable leadership lessons applying not only to business but life. Things aren’t going as…

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Google Wished me a Happy Birthday!

Google wished me a Happy Birthday today by having a special Google Doodle—my home page is set as a default home page to Google. When I clicked on the Google…

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The Uberization of Marketing Research

Over the last few months the team at Mindspot headquarters has been thinking. When I say thinking, I mean dreaming, analyzing, discussing, and revisiting the drawing board over and over…

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Top ten list of most popular words 2014

The top ten list of most popular words for 2014 might surprise you because of how much the list is driven by what’s in the news and what’s being advertised….

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Internet of Things

Imagine a world in which products are notifying the consumers of when maintenance is due and prospect customers are reached directly with advertising that matches their already established trends, likes,…

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4 Ways to Predict Disruption in Your Brand

Humans, as a species, typically avoid change. As creatures of habit, we often seek to minimize the rift disruption often brings. As a result, when disruption occurs, we tend to…

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Mindspot Research Survey Doctor: Key Driver Analysis

 Key Driver Analysis- More than a simple survey Sometimes you need more than a simple survey. Key drivers are factors that influence or “drive” the outcome for a business or…

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