The top ten list of most popular words for 2014 might surprise you because of how much the list is driven by what’s in the news and what’s being advertised….
Read MoreImagine a world in which products are notifying the consumers of when maintenance is due and prospect customers are reached directly with advertising that matches their already established trends, likes,…
Read MoreHumans, as a species, typically avoid change. As creatures of habit, we often seek to minimize the rift disruption often brings. As a result, when disruption occurs, we tend to…
Read MoreKey Driver Analysis- More than a simple survey Sometimes you need more than a simple survey. Key drivers are factors that influence or “drive” the outcome for a business or…
Read MoreLet’s talk about NPS A Net Promoter Score (NPS) is a measure used to determine the strength or weakness of the customer relationship. Traditionally, Net Promoter Scores are considered a component…
Read MoreA Market Feasibility Analysis is a critical step for new products and services Conducting a Market Feasibility Analysis for new products is a critical step in the product development process,…
Read MoreEvery useful App changes something and it might not be what you think. Functional Apps can displace entrenched processes or products and change how we go about business and our…
Read MoreDunbar’s Number Facebook Past, Present and WhatsApp…On September 8th, 2009 I posted a blog titled, “How Many Friends are Too Many Friends?” The topic was about how many friends a…
Read MoreFacebook has “the year in review” feature promoted on your Facebook home page, and if you have a Facebook page and have logged in this month, you may have seen…
Read MoreThe Survey Doctor says, “the right questions eliminate order bias” There are many opportunities to introduce response bias into marketing research survey design. The Survey Doctor encourages removing order bias…
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