Survey Design and Tips on How to Ask a Good Question

But (there is always a but), the survey has to be executed and analyzed correctly in order to be of measurable value to you or to your clients. Without measurement…

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Email Saturation is Bringing Classic Marketing Back

Our society is on electronic communication overload and email saturation is bringing back snail mail as an effective marketing channel. According to a recent survey by Microsoft, Americans have three…

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Hurricane Sandy- Did you have a plan? Check out our research

In late October, Hurricane Sandy, the 18th named storm and 10th hurricane of the 2012 Atlantic hurricane season, a category 2 hurricane at its peak, affected 24 states from Florida…

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Exercise Your Right to VOTE!

It’s that time again to stand up and have your opinion counted – VOTE this election! Research shows the United States population over the age of 18 during the last…

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The Truce Wall – A Global Conversation

Why wait until now to write about the 2012 Summer Olympics Games? I will just tell you. We all loved going home and watching the Olympics and then talking to…

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3 Reasons I Love The Experience Cramming Trend

A typical online status update is not always as exciting as cliff jumping.  People are now actively seeking experiences in a shorter amount of time to feed their online status…

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The Top Ten Most Popular Words

I love the accessibility of the internet. Information on any topic is literally a click or two away from being found and devoured. I adore scouring the World Wide Web…

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Does Marketing Research Have a Responsibility to Society?

Marian Wright Edelman said, “If you don’t like the way the world is, you change it. You have an obligation to change it. You just do it one step at…

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Impulse Response and Marketing Research – Are you in Control?

There is more than one way to obtain a person’s first impulse response. You might be thinking – um really? Well, people talk about neuroimaging now being used in research…

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10 SEO Tips – What we don’t know about SEO

It can be three words – Search Engine Optimization or three letters –SEO. Those three words and letters are the source of weekly and sometimes daily frustration for me. Even…

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