Better Economic Indicator: Hemlines or Marketing Spend?

One of the peculiar, yet interesting, economic indicators over time (since 1926) has been to follow the change in the length of women’s hemlines … higher is good news for…

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Wow, $3 Million For Those Ads?

Great Super Bowl again this year (congrats Giants) … but, ugh, what happened to the ads this year?   The general consensus seems to be that, as a whole, this was…

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I Was Serious About That Goal, Wasn’t I?

It is quite shocking to think that we are one month down already in 2012.  January feels to have come and gone in a blink of an eye.  With this…

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The New Normal Consumer: Setting Boundaries for Sales Success

This article was originally posted by Dana VanDen Heuvel over at MarketingSavant. MarketingSavant is a consulting-led B2B marketing firm specializing in helping businesses attain thought leadership in the markets they…

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A Small, Blue Bird Has Taken Over Our Lives

Our world has been taken over by a small, blue bird. It tweets incessantly using the voices of others. Through this lovely blue bird we hear about the daily lives…

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Are You Doing Something You Love?

One of the greatest things you can do in life is meaningful work.  Something that makes you want to jump out of bed every morning!  Me, I love finding the…

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Research! What is it Good For? Absolutely Everything!

We can replace the classic song lyrics “War! What is it good for? Absolutely nothing” with “Research! What is it good for? ABSOLUTELY EVERYTHING!” Sometimes research can be difficult to…

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Is Social Media Ruining Us?

We’ve heard it again and again from our elders: texting and tweeting—or twitting as I’ve heard it called—is merely ruining the younger generation’s language skills. I will say I’m one…

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Knock Em’ Dead: Job Interview Tips From The Employer’s Perspective

It seems most people, especially in the current economy, are familiar with job hunts and the job interview process, but what is it like for employers? What qualities are they…

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You need Answers. Do you need Marketing Research?

When you need information and you don’t have it – research is a way to find the knowledge you need to move forward.  This begs the question:  How do you…

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