The Mindspot Research theme for the month of June is disruption. To disrupt is aptly a transitive verb defined as to break apart; to throw into disorder. And we believe…
Read MoreWe Can Learn a lot about Developing an Innovation Process from David Bowie. I’m not kidding. An unlikely place I found a way to re-invent my innovation process was reviewing…
Read MoreI’m not going to tell you a story about an experience that I had as a customer recently that WOW’d me. We all know that WOW experience-the WOW Factor– the…
Read MoreWhen I write a new blog it is usually about business, marketing research, or something I found particularly cool. It could be the latest and greatest technology, or even the…
Read MoreI watched “Interview with a Vampire” recently, and I admit I have watched it more than twice. I read the book by Anne Rice when I was in college and…
Read MoreHave you ever wondered how TV shows are measured, who is being counted, who is being reached, and why on earth your favorite show got canceled? If you have ever…
Read MoreI have recently become fascinated by linguistics research and certainly it is an outcome of my obsession with new words. There is a direct correlation as it is a scientific…
Read MoreCarefully considering the questions used in a questionnaire is one of the most important ways to get quality answers. Regardless of the type of marketing research, you are conducting, whether…
Read MoreOur society is on electronic communication overload and email saturation is bringing back snail mail as an effective marketing channel. According to a recent survey by Microsoft, Americans have three…
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