I’m not going to tell you a story about an experience that I had as a customer recently that WOW’d me. We all know that WOW experience-the WOW Factor– the…
Read MoreWhen I write a new blog it is usually about business, marketing research, or something I found particularly cool. It could be the latest and greatest technology, or even the…
Read MoreI watched “Interview with a Vampire” recently, and I admit I have watched it more than twice. I read the book by Anne Rice when I was in college and…
Read MoreHave you ever wondered how TV shows are measured, who is being counted, who is being reached, and why on earth your favorite show got canceled? If you have ever…
Read MoreI have recently become fascinated by linguistics research and certainly it is an outcome of my obsession with new words. There is a direct correlation as it is a scientific…
Read MoreCarefully considering the questions used in a questionnaire is one of the most important ways to get quality answers. Regardless of the type of marketing research, you are conducting, whether…
Read MoreOur society is on electronic communication overload and email saturation is bringing back snail mail as an effective marketing channel. According to a recent survey by Microsoft, Americans have three…
Read MoreIn late October, Hurricane Sandy, the 18th named storm and 10th hurricane of the 2012 Atlantic hurricane season, a category 2 hurricane at its peak, affected 24 states from Florida…
Read MoreIt’s that time again to stand up and have your opinion counted – VOTE this election! Research shows the United States population over the age of 18 during the last…
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